marketingeHotelier··1 min·For: Owner, GM, Revenue, Marketing
VisitBritain Targets Australasia to Drive £2B Inbound Spend
VisitBritain is leading a major trade mission across Australia and New Zealand to connect UK tourism suppliers with over 450 regional travel buyers. The campaign aims to capture a combined projected £2.085 billion in visitor spending from both markets.
Key Takeaways
- 1Trade mission targets Australia, the UK's fourth most valuable inbound market with £1.7 billion forecast spend.
- 2New Zealand visits are projected to hit 275,000 this year, generating £385 million in visitor spend.
- 3Dozens of UK suppliers and regional boards are pitching to over 450 Australasian travel agents and buyers.
Source: eHotelier
Keep reading
Our reporting
More in marketing