operationseHotelier··1 min·For: Owner, GM, Marketing
Urban Cowboy Rejects Hotel Blanding with Custom Design
Boutique brand Urban Cowboy combats standardized hotel design through continuously evolving, antique-filled properties tailored to foster guest community. By rejecting rigid brand standards and in-room televisions, the bootstrapped chain prioritizes historic character and communal spaces.
Key Takeaways
- 1Urban Cowboy operates distinctive properties in Brooklyn, Nashville, the Catskills, and Denver with more planned.
- 2Founders eschew standard PIPs, opting for ongoing micro-renovations based on guest movement and antique sourcing.
- 3In-room TVs are omitted across properties to drive guest engagement toward communal bars, fireplaces, and parlors.
Source: eHotelier
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