generalSkift··1 min·For: Owner, GM, Marketing, Investor
Turkish Airlines to Launch Premium Economy by 2028
Turkish Airlines has reversed its long-held opposition to premium economy, announcing plans to debut the cabin class on widebody aircraft starting in 2028. The move aligns the carrier with global competitors as it seeks to capture the high-growth, profitable mid-tier travel market.
Key Takeaways
- 1Prepare for shifts in high-end traveler expectations as Turkish Airlines adds mid-tier options to its premium-heavy cabin strategy.
- 2Anticipate the rollout starting in 2028 on Airbus A350 aircraft, followed by extensive widebody fleet retrofits.
- 3Capitalize on the growing profitability of the premium economy segment, which has proven more lucrative for global carriers than standard economy seats.
Source: Skift
Keep reading
Our reporting
More in general