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Travel + Leisure Buys Texas Ranch for Eddie Bauer Brand
operationsHotel Dive··1 min·For: Owner, Investor, Marketing

Travel + Leisure Buys Texas Ranch for Eddie Bauer Brand

Travel + Leisure Co. has acquired The Cedars Ranch in Wimberley, Texas, to launch the first 'Outpost' location under its outdoors-focused Eddie Bauer Adventure Club. The 20-acre property features 21 units including yurts and cabins, with a scheduled opening in summer 2027.

Key Takeaways

  1. 1Acquired 20-acre Cedars Ranch near Austin to rebrand as an Eddie Bauer Adventure Club Outpost.
  2. 2Property features 21 units such as geodomes and cabins, opening in summer 2027 with reservations starting in 2025.
  3. 3Marks the second hospitality asset for the brand following a 39-suite Moab resort launch in May.

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Source: Hotel Dive

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