operationsLodging Magazine··1 min·For: Owner, GM, F&B, Marketing, Ops
The Speakeasy Behind the Sauna: Naisho Room Case Study
The Watermark Hotel in Tysons, Virginia, has launched The Naisho Room, a hidden Japanese-inspired speakeasy accessed through a sauna door. This unique F&B concept focuses on high-end intimacy and theatrical guest experiences to attract both locals and hotel guests.
Key Takeaways
- 1Leverage "secret" entry points like saunas or vending machines to create buzz and exclusivity for hotel bars.
- 2Differentiate F&B offerings by utilizing Japanese-inspired "Omakase" cocktail service for high-margin, curated experiences.
- 3Target the local community as a primary revenue driver by positioning onsite outlets as neighborhood gems rather than just hotel amenities.
Source: Lodging Magazine
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