technologyHospitality Technology··1 min·For: Owner, GM, Revenue, IT, Investor
Tech Providers Launch Tools to Combat OTA Rate Leakage
Recent hospitality technology updates highlight new tools for tracking rate parity, addressing OTA market dominance, and simplifying hotel distribution through unified API-level partnerships.
Key Takeaways
- 1Monitor rate parity closely as 123COMPARE.ME launches a 'Beat, Meet, and Lose' KPI tool to track OTA rate leakage in organic and sponsored search.
- 2Address high OTA dominance by reviewing Cloudbeds data showing a 73.7% market share and a 20.7% cancellation rate in the hostel sector.
- 3Simplify distribution tech stacks through the new Mews and SiteMinder partnership which embeds channel management directly into the PMS.
Source: Hospitality Technology
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