operationsLodging Magazine··1 min·For: Owner, Investor, GM
Sonesta Expands Portfolio to 100,000 Rooms
Celebrating five years of franchising, Sonesta International Hotels has grown to over 1,000 properties by offering an owner-centric, flexible alternative to rigid legacy brands.
Key Takeaways
- 1Sonesta now ranks as the eighth-largest U.S. hotel company with 100,000 rooms across 13 brands.
- 2Development strategy emphasizes flexible PIPs tailored to asset performance rather than rigid checklists.
- 3Operations teams are directly integrated into the franchise sales process to speed up onboarding and revenue stabilization.
Source: Lodging Magazine
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