marketingLodging Magazine··1 min·For: Owner, GM, Marketing, Ops
Omni Hotels & Resorts Partners With Peter Millar
Omni Hotels & Resorts has entered a strategic partnership with lifestyle brand Peter Millar to offer premium co-branded apparel in its resort retail shops.
Key Takeaways
- 1Enhance brand positioning by aligning with premium retail brands to meet guest lifestyle preferences.
- 2Capitalize on localized retail opportunities by featuring custom Peter Millar collections in select Omni on-site shops.
- 3Strengthen guest loyalty and brand affinity through exclusive, high-quality co-branded apparel and accessories.
Source: Lodging Magazine
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