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Today Thursday, August 13, 2026
Oberoi Hotels Pivot to Domestic Market as Foreign Guest Demand Drops
financeSkift··1 min·For: Owner, GM, Revenue, Marketing

Oberoi Hotels Pivot to Domestic Market as Foreign Guest Demand Drops

EIH Limited, parent of Oberoi and Trident brands, faces a decline in high-spending international guests due to ongoing Middle East conflicts. To cushion the impact, the luxury hotel operator is increasing spending to target domestic travelers.

Key Takeaways

  1. 1International guest arrivals declined at Oberoi and Trident properties last quarter.
  2. 2Overseas luxury travel to India is expected to remain weak through the current quarter.
  3. 3EIH is increasing domestic marketing spend to offset lower international yields.

Read original source →

Source: Skift

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