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Today Wednesday, September 23, 2026
My Place Hotels Relaunches Trend Conversion Brand
operationsLodging Magazine··1 min·For: Owner, Investor, Revenue

My Place Hotels Relaunches Trend Conversion Brand

My Place Hotels of America has relaunched Trend by My Place as a three-tier conversion platform for independent hotel owners. The brand offers access to My Place's commercial systems, loyalty program, and introductory royalty incentives through 2026.

Key Takeaways

  1. 1Features three distinct tiers: Trend Hotels, Trend Hotels & Suites, and Trend Inns & Suites.
  2. 2Provides franchisees access to central reservations, technology, and the Stay Rewarded loyalty program.
  3. 3Offers an introductory royalty fee structure for agreements executed before December 31, 2026.

Read original source →

Source: Lodging Magazine

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