financeHotels Magazine··1 min·For: Owner, GM, Revenue, Investor, Ops
Marriott Reports Recovery For Midscale Hotel Segment
Marriott International signals a turnaround for the midscale segment, reporting a 3.5% RevPAR increase for select-service brands in Q1 as consumers prioritize travel over goods.
Key Takeaways
- 1Capitalize on the "experience over goods" shift as lower-income households drive a 3.5% RevPAR increase in select-service brands.
- 2Focus on conversions and multi-unit deals as new construction remains hampered by high interest rates.
- 3Leverage record-breaking pipelines, with Marriott reporting over 618,000 rooms in development despite economic headwinds.
Source: Hotels Magazine
Keep reading
Our reporting
More in finance