financeHospitalityNet··1 min·For: Owner, Investor, GM, Revenue, Marketing
Marriott and Sun Group Sign 10 New Hotels in Vietnam
Marriott International has signed a landmark deal with Sun Group to develop 10 new properties in Vietnam, adding approximately 4,500 rooms and debuting the W Hotels and Moxy brands in the region.
Key Takeaways
- 1Expand market share in Vietnam through a multi-property agreement adding nearly 4,500 keys across 10 new locations
- 2Introduce new Marriott brands to the Vietnamese market, including the debut of W Hotels and Moxy Hotels
- 3Target strategic growth in key coastal destinations Phu Quoc and Vung Tau with openings scheduled between 2027 and 2030
Source: HospitalityNet
Keep reading
Our reporting
More in finance