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Luxury Brands Drive U.S. RevPAR Rebound in H1 2026
financeHotel Dive··1 min·For: Owner, Revenue, GM, Investor

Luxury Brands Drive U.S. RevPAR Rebound in H1 2026

A new Colliers report reveals a K-shaped recovery in H1 2026, where luxury and upper-upscale segments saw double-digit RevPAR growth while economy hotels struggled. Overall U.S. trailing 12-month RevPAR rose 1.8%, led by strong demand for experience-driven, premium stays.

Key Takeaways

  1. 1Luxury RevPAR surged, with brands like Kimpton (15%) and LXR (12.9%) posting double-digit gains, while IHG's Atwell Suites led overall at 22.7%.
  2. 2The economy chain scale was the sole segment to see year-over-year drops across occupancy, ADR, and RevPAR.
  3. 3Mid-market brands stabilized across major portfolios, with Marriott logging 4.6% U.S. and Canada RevPAR growth.

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Source: Hotel Dive

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