financeSkift·1 min·For: Owner, GM, Revenue, Marketing, Investor
Italy Launches Antitrust Probe Into Booking.com Visibility
Italy’s antitrust authority has launched a probe into Booking.com, alleging its ranking practices and preferred partner program unfairly favor certain hotels while potentially misleading consumers.
Key Takeaways
- 1Monitor the AGCM's investigation into Booking.com's preferred partner program, which may result in changes to how hotels are ranked.
- 2Assess the risks of relying on 'Preferred Partner' status, as regulators claim higher commissions for visibility may unfairly inflate consumer prices.
- 3Prepare for potential shifts in OTA competition rules as European regulators increase oversight on digital market dominance and ranking transparency.
Source: Skift
Keep reading
Our reporting
More in finance