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IRIS Shares Six UI Tweaks to Boost Hotel Digital F&B Spend
technologyeHotelier··1 min·For: F&B, Ops, Marketing, IT

IRIS Shares Six UI Tweaks to Boost Hotel Digital F&B Spend

Hospitality tech provider IRIS outlined six UX and UI design strategies to help hoteliers convert passive digital menus and guest directories into high-margin revenue drivers. Key recommendations include strategic item placement, dietary filtering, and sensory descriptions to reduce friction and encourage mobile ordering.

Key Takeaways

  1. 1Prioritize high-margin dishes with dedicated visual sections, badges, and curated mobile placement
  2. 2Implement side-panel dietary filters and accessible color contrast to reduce order abandonment
  3. 3Utilize mobile-first sensory descriptions and optimized imagery to drive guest engagement without extra tech spend

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Source: eHotelier

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