technologyHospitality Technology··1 min·For: Owner, GM, Marketing, IT, Revenue
IHG Launches ChatGPT App and Native Conversational Search
IHG is rolling out a dual-pronged AI strategy featuring a dedicated app within ChatGPT and native conversational search across its website and mobile platforms.
Key Takeaways
- 1Leverage ChatGPT's ecosystem to meet the 50% of U.S. travelers now using AI for trip planning.
- 2Implement native conversational search on owned websites to move beyond rigid search filters and keyword matching.
- 3Prioritize direct booking conversion by routing external Al-driven property discoveries back to proprietary brand channels.
Source: Hospitality Technology
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