technologySkift·1 min·For: Owner, GM, Marketing, IT
IHG Launches AI Search Beta to Compete with Marriott and Hil
IHG has introduced natural-language AI search on its U.S. website and app, allowing guest queries using flexible payment methods like points and cash directly in chat. The rollout is supported by cloud infrastructure upgrades and a planned content platform for franchisees.
Key Takeaways
- 1IHG beta tests conversational search featuring live pricing, map integrations, and points-plus-cash booking in chat.
- 2A new AI-optimized content platform will require franchisees to upload updated media, floor plans, and property details.
- 3Major hotel chains continue to lag behind retail giants by withholding AI engagement and booking conversion metrics.
Source: Skift