technologySkift··1 min·For: Owner, GM, Marketing, IT, Revenue
How Hotels Can Reclaim Control in the AI Search Economy
Traditional search methods are shifting toward AI-mediated conversational interfaces, threatening the dominance of OTAs. Hotel brands must evolve their digital strategies to capture direct bookings in this new discovery landscape.
Key Takeaways
- 1Leverage AI-driven search to capture guest intent before they visit traditional OTA sites.
- 2Optimize hotel content for conversational search queries rather than just keywords.
- 3Update technology stacks to ensure real-time inventory and pricing are visible to AI agents.
Source: Skift
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