financeeHotelier··1 min·For: Owner, Investor, GM, Revenue
Hotels Pivot to Conversions as New Builds Stagnate
At The Lodging Conference, industry leaders signaled strong optimism for 2027, favoring brand conversions, AI adoption, and third-party management over costly ground-up development.
Key Takeaways
- 1Brand conversions and soft-brand repositioning are outpacing ground-up construction due to elevated building costs and tight financing.
- 2Hoteliers are shifting AI focus toward handling evolving consumer search patterns and changing distribution channels.
- 3Owners are increasingly leveraging third-party management companies to navigate complex tech, labor, and revenue management needs.
Source: eHotelier
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