financeHotel Dive··1 min·For: Owner, GM, Investor, Revenue, Marketing
Hilton CEO Targets Massive Growth for Undergraduate Brand
Following the $210 million acquisition of Graduate Hotels, Hilton CEO Chris Nassetta plans to aggressively expand the lifestyle brand and its new 'Undergraduate' offshoot into hundreds of college towns worldwide.
Key Takeaways
- 1Leverage the $210 million Graduate Hotels acquisition to scale from 30 boutique properties to potentially hundreds globally.
- 2Introduce the new Undergraduate Hotels sub-brand targets smaller college towns that don't support the full boutique Graduate model.
- 3Utilize Hilton’s massive distribution network and loyalty program to drive higher occupancy in niche educational markets.
Source: Hotel Dive
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