technologyHospitalityNet··1 min·For: Owner, GM, Revenue, IT, Investor
Choice Hotels Launches AI-Powered Tools for Franchisees
Choice Hotels International has introduced a suite of AI-powered tools and a new B2B digital platform to help franchise owners drive revenue and optimize operations in the evolving travel landscape.
Key Takeaways
- 1Leverage Choice Hotels Business Direct to streamline B2B bookings through a self-service platform designed to capture more group and corporate travel revenue.
- 2Utilize AI-powered tools like EasyBid and CHARLIE to automate complex bidding processes and optimize pricing strategies for enhanced profitability.
- 3Adopt AgentCore and AgentForce solutions via AWS and Salesforce to scale operational efficiency and improve traveler discovery through GenAI.
Source: HospitalityNet
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