technologySkift··1 min·For: Owner, GM, Marketing, IT, Investor
Airbnb and Uber Struggle to Expand Into Travel Superapps
Airbnb and Uber are aggressively investing to move beyond home rentals and ride-sharing to capture entire travel itineraries, though historical trends suggest consumer booking habits are difficult to shift.
Key Takeaways
- 1Recognize that entrenched booking habits make it difficult for platforms like Airbnb and Uber to transition into all-in-one 'superapps' despite large audiences.
- 2Note that Airbnb's expansion into Experiences and Services faces challenges due to service fragmentation and low average transaction values.
- 3Monitor Uber's push into flights and hotels, which currently lacks the deep discovery features and content inventory required to compete with established OTAs.
Source: Skift
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