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Wyndham EMEA Debuts Dolce Nova Lifestyle Hotel Brand
generalhotelowner.co.uk··1 min·For: Owner, Investor, GM

Wyndham EMEA Debuts Dolce Nova Lifestyle Hotel Brand

Wyndham Hotels & Resorts EMEA has launched Dolce Nova, an upper-upscale lifestyle brand extension aimed at meeting growing demand for experiential and social travel. The brand targets conversions and new builds across Europe, the Middle East, and Africa.

Key Takeaways

  1. 1Positions Dolce Nova in the upper-upscale lifestyle tier, distinct from Dolce's meetings-focused model
  2. 2Targeting conversions and new developments across Europe, the Middle East, and Africa
  3. 3Properties will integrate into Wyndham's commercial engine and 126M-member loyalty program

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Source: hotelowner.co.uk

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