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WTTC Partners with JATA to Expand Japan Tourism
The World Travel & Tourism Council has partnered with JATA and Tourism EXPO Japan to accelerate international engagement and digital transformation. The agreement follows record tourism growth in Japan, where inbound visitor spending reached $63.3 billion in 2025.
Key Takeaways
- 1WTTC, JATA, and TEJ signed an MOU focusing on research sharing, digital transformation, and international outreach.
- 2Travel and tourism contributed $343.1 billion (8.1% of GDP) to Japan's economy in 2025, outpacing broader economic growth.
- 3International visitor spending reached $63.3 billion, a 74.9% increase over 2019 levels.
Source: eHotelier
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