Minor Hotels Expands into Vietnam's Urban Hubs
Minor Hotels is broadening its Vietnam footprint beyond beach resorts by targeting major commercial cities, starting with the 310-room Avani+ Hanoi set to open in 2028. The strategy aims to capitalize on expanding domestic travel and constrained urban hotel supply.
Key Takeaways
- 1Minor Hotels will open its first Vietnam city property, Avani+ Hanoi, featuring 310 rooms in 2028
- 2Strategy targets corporate, MICE, and domestic travelers across Hanoi and Ho Chi Minh City
- 3Expansion leverages a surging domestic market, which grew 25% to 137 million trips in 2025
Source: Skift
Keep reading
Our reporting
More in finance

