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Hilton Report: 67% of Guests Demand More Value from Short Stays
operationsasianhospitality.com··1 min·For: Owner, GM, Marketing, Revenue

Hilton Report: 67% of Guests Demand More Value from Short Stays

Hilton's latest trends report reveals that travelers are favoring shorter, restorative trips and expecting hotels to deliver immediate access to experiences, wellness, and central locations. This shift requires owners and operators to rethink programming and property efficiency to maximize limited guest time.

Key Takeaways

  1. 167% of travelers want high-impact experiences in shorter windows, while 63% prioritize central locations.
  2. 2Wellness and nature drive bookings, with 79% citing outdoor access as essential for relaxation.
  3. 370% of guests rely on on-property hotel staff for local recommendations over digital-only planning tools.

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Source: asianhospitality.com

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