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Booking Holdings Merges Agoda, Booking, Priceline B2B Units
technologySkift··1 min·For: Owner, Revenue, Marketing, IT

Booking Holdings Merges Agoda, Booking, Priceline B2B Units

Booking Holdings is consolidating the B2B operations of Agoda, Booking.com, and Priceline into a single platform named Booking Partner Services. Led by Agoda CEO Omri Morgenshtern, the full tech migration and partner transition could extend into 2027.

Key Takeaways

  1. 1New unified B2B platform named Booking Partner Services.
  2. 2Agoda CEO Omri Morgenshtern is leading the consolidated B2B unit.
  3. 3Partner API migrations are underway and may last into 2027.

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Source: Skift

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