The Hospitality Newsletter
Today Friday, August 7, 2026
Booking Holdings Merges Agoda, Booking, Priceline B2B Units
technologySkift··1 min·For: Owner, Revenue, Marketing, IT

Booking Holdings Merges Agoda, Booking, Priceline B2B Units

Booking Holdings is consolidating the B2B operations of Agoda, Booking.com, and Priceline into a single platform named Booking Partner Services. Led by Agoda CEO Omri Morgenshtern, the full tech migration and partner transition could extend into 2027.

Key Takeaways

  1. 1New unified B2B platform named Booking Partner Services.
  2. 2Agoda CEO Omri Morgenshtern is leading the consolidated B2B unit.
  3. 3Partner API migrations are underway and may last into 2027.

Read original source →

Source: Skift

Keep reading

Our reporting

OriginalStorey Hotel Management Expands Stayntouch PMS to 6 PropertiesWritten from 2 sources
OriginalMinor Hotels Brings Anantara Brand to US With 50-Storey Miami TowerWritten from 2 sources

More in technology

Hotel Tech ReportDuve Ranks Number One In 2024 Hotel Guest App Awards1 min readHospitality TechnologyWhy AI Must Replace the Middleman Tax in Hospitality1 min readHospitality TechnologyInside Wyndham’s Threat Intelligence Transformation1 min read

Also relevant for IT, Marketing

Lodging MagazineOptimizing Hotel Laundry Operations for Efficiency1 min readHospitalityNetIHG Reveals Three Engines for New Business Travel Ecosystem1 min readHospitalityNetETourism Summit Connects Digital Tech and Travel Marketing1 min read
All technology newsFor ITFor MarketingFor OwnerToday's briefing